top of page
All Posts


Scaling Your Ads Budget: When and How to Increase Budgets Without Wasting Money
Your Google Ads campaign is finally working. The enquiries are coming in, your e-commerce store is getting sales, and for the first time,...

Raaghav Chapa
Aug 16, 20254 min read


Instagram vs LinkedIn: Which Platform Drives Better B2B Leads for SMBs?
As an Indian SMB owner, your time is probably your most valuable asset, with your marketing budget a close second. Every rupee and every...

Raaghav Chapa
Aug 14, 20254 min read


Retargeting Ads 101: How to Win Back Lost Visitors and Boost Conversions
Let's be honest, you've done this before. You’re Browsing online, you find a beautiful kurta on a website, you check the price, you add...

Raaghav Chapa
Aug 12, 20254 min read


Technical SEO Audit: 8 Checks Every Indian Website Must Pass in 2025
Imagine you’ve just opened a beautiful new shop in Chennai. The interiors are stunning, your products are top-quality, and your staff is...

Raaghav Chapa
Aug 10, 20255 min read


10 Content Ideas to Keep Your Social Feed Engaging All Month Long
It’s Monday morning. You open Instagram, ready to post something brilliant for your business… and your mind goes completely blank. You...

Raaghav Chapa
Aug 8, 20254 min read


From Clicks to Customers: Designing Landing Pages That Convert Indian Leads
Let’s play a quick game. You’ve just spent a good chunk of your marketing budget on a brilliant Facebook or Google ad campaign. The...

Raaghav Chapa
Aug 6, 20254 min read


Voice Search SEO: Is Your Business Ready for the Next Wave of Queries in 2025?
"Hey Google, sabse paas mein achha dosa kahan milega ?" "Alexa, play the latest Arijit Singh songs." Sounds familiar, right? This...

Raaghav Chapa
Aug 4, 20255 min read


Building Brand Loyalty: Community Management Tips for Indian SMB Owners
Let me ask you something. You make a sale. A customer buys your product from your website or walks out of your Chennai store. You feel...

Raaghav Chapa
Aug 2, 20254 min read


5 Budget-Friendly Google Ads Hacks to Maximise ROI for Small Budgets
Let's face it. You've taken the plunge and decided to run Google Ads for your business in India. You’ve carefully set aside a budget,...

Raaghav Chapa
Jul 31, 20254 min read


Content Is King: How Blogging Drives Lead Gen for Indian SMBs
Let's be honest. As a small or medium business owner in India, you're juggling a dozen things at once. Managing inventory, dealing with...

Raaghav Chapa
Jul 29, 20255 min read


Meta Ads Mastery: How to Reach High-Value Indian Customers on Facebook & Instagram
Ever felt that sinking feeling? You’ve spent a good chunk of your marketing budget on Facebook and Instagram ads, the impressions and...

Raaghav Chapa
Jul 27, 20255 min read


The Ultimate Local SEO Checklist for Tier 2 and Tier 3 City Businesses
Let's be honest. If you're running a business in Jaipur, Lucknow, Coimbatore, or any of India's booming Tier-2 and Tier-3 cities, you've...

Raaghav Chapa
Jul 23, 20256 min read


7 Proven Social Media Tactics to Grow Your SMB’s Community in India
Let’s be honest. Running a small or medium-sized business in India is a rollercoaster. You’re the CEO, the chai-maker, the head of sales,...

Raaghav Chapa
Jul 21, 20255 min read


How Google Ads Can Deliver Instant Leads for Your Small Business
Let’s be honest. Running a small business in India is a rollercoaster. One day you’re celebrating a big order, and the next you’re...

Raaghav Chapa
Jul 19, 20255 min read


5 SEO Mistakes Costing Your Indian Business Customers in 2025
Picture this: It's a busy Tuesday afternoon. A potential customer in your city, let's say Pune, pulls out their phone and searches for...

Raaghav Chapa
Jul 17, 20255 min read


Digital Advertising for Small Businesses: Because Billboards Are So 20th Century
Advertise online in the big '25 Let's be honest. If you run a small business in India, you've probably dreamt of seeing your brand on a...

Raaghav Chapa
Jul 16, 20255 min read
bottom of page
