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Digital Advertising
A space where you find the best digital advertising tips & tricks to grow your Indian SMB.


Scaling Your Ads Budget: When and How to Increase Budgets Without Wasting Money
Your Google Ads campaign is finally working. The enquiries are coming in, your e-commerce store is getting sales, and for the first time,...

Raaghav Chapa
Aug 16, 20254 min read


Instagram vs LinkedIn: Which Platform Drives Better B2B Leads for SMBs?
As an Indian SMB owner, your time is probably your most valuable asset, with your marketing budget a close second. Every rupee and every...

Raaghav Chapa
Aug 14, 20254 min read


Retargeting Ads 101: How to Win Back Lost Visitors and Boost Conversions
Let's be honest, you've done this before. You’re Browsing online, you find a beautiful kurta on a website, you check the price, you add...

Raaghav Chapa
Aug 12, 20254 min read


From Clicks to Customers: Designing Landing Pages That Convert Indian Leads
Let’s play a quick game. You’ve just spent a good chunk of your marketing budget on a brilliant Facebook or Google ad campaign. The...

Raaghav Chapa
Aug 6, 20254 min read


5 Budget-Friendly Google Ads Hacks to Maximise ROI for Small Budgets
Let's face it. You've taken the plunge and decided to run Google Ads for your business in India. You’ve carefully set aside a budget,...

Raaghav Chapa
Jul 31, 20254 min read


Meta Ads Mastery: How to Reach High-Value Indian Customers on Facebook & Instagram
Ever felt that sinking feeling? You’ve spent a good chunk of your marketing budget on Facebook and Instagram ads, the impressions and...

Raaghav Chapa
Jul 27, 20255 min read


How Google Ads Can Deliver Instant Leads for Your Small Business
Let’s be honest. Running a small business in India is a rollercoaster. One day you’re celebrating a big order, and the next you’re...

Raaghav Chapa
Jul 19, 20255 min read


Digital Advertising for Small Businesses: Because Billboards Are So 20th Century
Advertise online in the big '25 Let's be honest. If you run a small business in India, you've probably dreamt of seeing your brand on a...

Raaghav Chapa
Jul 16, 20255 min read
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